Branding Photos + Yelp Reviews | What They Share

What do Yelp reviews + branding photos have in common? 🤔

If you’re trying to pick a spot to eat and you’re looking at the photos of the food on Yelp reviews… what’s going to draw you in more?

The random iPhone photo in the dark or the ones the business shared from their thoughtfully planned photo shoot?

More often than not, you’re going to go with what looks better.

An article I read recently said that “67% of consumers say that the quality of a product image is “very important” in selecting and purchasing the product.”

That’s huge. In an image-driven world, we all make quick judgments and our decisions are driven by what we see.

Let’s make sure that the first impression people get of your product, your event, or whatever it is you’re selling is a good one!